Filtering system for Facebook Gaming

Company

Meta (Ex-Facebook)

Year

2019

The context

Facebook Gaming offers marketers in the gaming industry the most up to date resources to inform and inspire their campaigns. The website aims to educate marketers working in gaming companies and serve as a reliable source of content.

The challenge

Meta marketing guidance and case studies were spread through multiple platform websites (Facebook, Instagram, WhatsApp, Messenger). Gaming marketers had a hard time curating content relevant to their industry and often had to resort to contacting their Meta Client Parters to find what they were looking for. This caused frustration for clients and extra work for Client Partners.

Step 1 - Workshop with key stakeholders

Participants:

3 Marketing Managers
4 Client Partners

Goals:

Understand client pain points and current workarounds
Ideate together

Step 2 - Meeting with developers

Goals:

Understand backend restrictions and requirements.
Understand tagging available for filters.

Option A - Vertical filter

Progressive disclosure option to decrease cognitive load.
Available filters would change based on the platform chosen at first.

Option B - Horizontal filter

Displayed all filter option in multiple dropdowns.
Allowed the user to start filtering by what’s more relevant to them and ignore other options.

Guerrila testing

Participants: 4 marketers (3 FB employees + 1 client)
Options presented in different order every time (A-B, B-A)
Scenario: You’re a marketer in a gaming company and you want to do some research on what competitors are doing so you can plan a digital campaign. How would you use this page to look for this content?

Filtering system for Facebook Gaming

The context

The challenge

Understanding the problem

Step 1 - Workshop with key stakeholders

Step 2 - Meeting with developers

Solutions

Option A - Vertical filter

Option B - Horizontal filter

Guerrila testing

Results

Interesting, huh?